OMN1 Targets South Africa’s Digital Economy with Driver-First Payouts and Creator Earnings
South African-built super app OMN1 is set to launch nationally on 10 November, offering e-hailing, food delivery, content monetisation and messaging on one platform.
The platform aims to create more earning opportunities for e-hailing drivers and content creators through its driver-first payout model and OMN1 Creators Fund.
Through its Move service, OMN1 seeks to give drivers a larger share of completed trip fares while addressing financial pressures such as fuel, vehicle finance and maintenance. The service currently operates in Midrand, Sandton, Rosebank, the Johannesburg CBD and surrounding inner-city areas.
“Drivers are not a cost line to be optimised. They are the business,” said Livhuwani Mutavhatatsindi, OMN1’s Chief Executive Officer.
The platform is also targeting emerging content creators through OMN1 Hub and its Creators Fund, which allows eligible creators to earn rewards based on their content’s performance.
“There is enormous creative talent in this country that has never seen a cent from it,” Mutavhatatsindi said, adding that the initiative aims to help creators generate income without relying solely on large followings or commercial partnerships.
OMN1 brings together four services: Move for e-hailing, OMN1 Dine for food delivery, OMN1 Hub for content and creator monetisation, and Connect for messaging.
According to Mutavhatatsindi, the platform aims to demonstrate that South Africa can develop technology capable of competing with established international platforms while responding to local economic needs.
“South Africans have been using platforms built elsewhere, priced elsewhere and answerable elsewhere for over a decade,” he said. “There is no reason a world-class super app cannot be built here.”
The official national launch will take place in Johannesburg on 10 November 2026. The application has been available on Google Play and the Apple App Store since its soft launch in August.
As OMN1 prepares to expand nationally, its success will depend on its ability to deliver on its promises and establish itself in South Africa’s competitive digital market.