South Africa’s champion beer brand, Carling Black Label, is embarking on a hero’s journey to affirm its status as the “World’s Most Awarded Beer,” sparked by a tweet from @Sipho_Says. Responding to Sipho’s query about Carling Black Label’s accolades as Africa’s most awarded beer and whether or not it is also the most awarded in the world, the brand has initiated a fact-finding mission, sending Sipho Muchindu on an expedition to unveil the truth.

Accompanied by a team including a photographer and videographer, Sipho will document his discoveries as he traverses various locations, uncovering the prestigious beer accolades that adorn Carling Black Label.

“We’re thrilled by Sipho’s curiosity and the opportunity it presents to showcase Carling Black Label’s legacy of brewing excellence,” says Carling Black Label Marketing Manager, Candice van den Bosch. “As ‘Africa’s most awarded beer,’ we hope to prove that we can also command this title on a global scale.”

Reflecting on Sipho’s role in the campaign, van den Bosch remarks, “Sipho’s passion for going on a fact-finding mission and uncovering the truth aligns perfectly with our brand narrative of effort, achievement, and reward.” We know that it won’t be easy and that it will take hard work, but we’re confident that Sipho will emerge victorious and reward himself with an ice-cold Carling Black Label at the end of it.“

For decades, Carling Black Label has proudly proclaimed itself as South Africa’s most decorated beer, further substantiating its claim as Africa’s premier brew, as is evident on its packaging. Now, fortified by extensive global award data, Carling Black Label confidently asserts its position as the epitome of brewing excellence on a global scale.

With 54 awards and counting spanning from 1990 to 2023, Carling Black Label’s trophy cabinet stands as a testament to its unparalleled success.

As Sipho embarks on his mission, consumers are encouraged to follow the hashtag #MostAwardedBeer on social media to stay updated on his journey.

While the specific locations Sipho will visit remain a mystery, consumers can anticipate an engaging and enlightening voyage as he delves into the world of brewing excellence.

For more information and updates on Sipho’s fact-finding mission, people should follow Carling Black Label on social media.