New partnership takes “Bula Sekele” to the next level.

Extreme, the invigorating alcoholic drink with a distinctive apple taste, is known for spreading positive upliftment through the power of dance.

This started with the launch of ‘Bula Sekele’ (meaning “Make the Circle Bigger”) in 2022 – a successful and hugely popular platform that proudly represents the brand’s purpose.

From showing that dance has the power to uplift communities, to connecting with South African consumers on a new level, Extreme knew that this was the start of something big.

This year, Extreme is taking ‘Bula Sekele’ even further with a new partnership featuring Soweto’s Finest, a home-grown, world-class dance crew who draw inspiration from their roots in Soweto.

“Already inspiring crowds with their passion for dance and the spirit of ‘Bula Sekele’, Soweto’s Finest is living proof of Extreme’s ethos that dance has the power to uplift and change lives,” says Extreme’s Brand Manager, Nontsikelelo Gumede.

On Saturday, July 22, Zone 6 Soweto, Soweto’s Finest, will take the stage in Soweto for one show only, powered by Extreme.

Limited tickets will be available for sale online from June 1 onwards at, and fans over the age of 18 can follow Extreme on Facebook, Instagram, and Twitter to stay in the know.

The event will also feature some of SA’s hottest talent, including Kamo Mphela, House of H&H (Hope Ramafalo & Hlogi Mash), and DJ MustBeDubZ as part of the star-studded line-up.

Since its inception in 2006, Soweto’s Finest has lit up stages across the globe with their dance talent, from performing in opening and closing ceremonies at the world’s biggest corporate events to headlining their own shows.

And now they’re coming full circle, bringing their positive energy and infectious style back home to where it all began—to ignite Mzansi with their moves and positivity!

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