CORONA NAMES GRAMMY WINNER ZAKES BANTWINI AS THEIR BRAND AMBASSADOR IN AFRICA
Grammy Award-winning musician, producer, and entrepreneur Zakes Bantwini is officially taking to the stage on his European summer tour as Corona South Africa’s new Brand Ambassador – a historic milestone for the African continent.
More than a celebrity endorsement, the collaboration celebrates a shared philosophy of slowing down, stepping outside and embracing life’s most meaningful moments. While Bantwini continues flying the South African flag on some of the world’s biggest stages, Corona will accompany his journey from Europe’s festival circuit to iconic cultural moments back home.
As Bantwini performs across Palma de Mallorca, Lisbon, Hamburg and Berlin before taking African electronic music to Amsterdam Dance Event (ADE), Corona will stand alongside one of South Africa’s most influential cultural exports as he continues introducing African creativity to global audiences.
Fans will be able to discover the man behind the music and follow Zakes’ journey on an Instagram Series, “Golden Hour – on the Road With Zakes Bantwini”, followed by a short, documentary-style, after tour-movie to be shown on YouTube.
“Wherever I perform, I carry South Africa with me,” says Zakes Bantwini. “Whether I’m playing in Europe or at home, I want people to experience our music, our culture and our way of life. Corona’s ‘This Is Living’ philosophy reflects how I’ve always tried to live, by taking time to step outside, reconnect with nature and appreciate the moments that inspire creativity. I’m proud to share that journey with the world.”
Back home, the partnership will come to life through Mayonie Open Air, Bantwini’s own festival property, where Corona joins as Official Beer Partner across Durban and Johannesburg. Together, the collaboration will create unforgettable sunset experiences where music, culture and the outdoors come together, perfectly embodying Corona’s globally celebrated “This Is Living” philosophy.
The partnership also builds on Corona’s belief that life is best experienced outside. At a time when modern adults spend almost 95% of their lives indoors, the brand continues encouraging people to step away from routine, reconnect with nature and embrace the moments that leave the biggest impression, especially during the golden hour.
Few South African artists have shaped contemporary music quite like Zakes Bantwini, who has spent more than two decades pushing African dance music onto the global stage. Beyond his own celebrated catalogue, he has built one of South Africa’s most respected independent music businesses, nurturing emerging talent while championing the country’s electronic music movement. His global smash hit Osama introduced millions of listeners to South African dance music, cementing his reputation as one of Africa’s defining cultural voices.
“Zakes Bantwini represents the very best of South African creativity,” says Vaughan Croeser, Vice President of Marketing at South African Breweries. “His global success, entrepreneurial spirit and authentic connection to culture make him the perfect person to become Corona’s Brand Ambassador. Together, we’re celebrating a lifestyle built on meaningful experiences, nature and living life outside.”
From Mediterranean coastlines and Europe’s biggest music festivals to Amsterdam Dance Event and South Africa’s own golden-hour celebrations, this landmark partnership marks a new chapter for African culture on the global stage. As Zakes Bantwini continues opening doors around the world, Corona will be there to celebrate every moment that reminds us to step outside, reconnect with nature and truly live.