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By Kuan Wen Ting | July 6, 2024

In a world where fashion often mirrors the cultures and stories of its origin, Kennedy L. Kamenga’s clothing brand, No Limit, stands out as a vibrant celebration of Africa and its rich cultural heritage. Today, we sit down with Kennedy Kamenga to explore his journey, inspirations, and insights into the world of fashion entrepreneurship.

A Brand with No Limits

“My name is Kennedy L. Kamenga, founder of No Limit, a clothing brand that celebrates the spirit of Africa and its rich culture,” begins Kamenga, exuding pride and passion for his work. No Limit is more than just a clothing line; it is a movement that seeks to encapsulate the essence of African identity, blending traditional aesthetics with contemporary designs.

The Journey to Fashion

Kennedy’s path to fashion was influenced by his environment and upbringing. “I am from a generation of printers and creatives. Growing up, I enjoyed watching and longed to have brands that I saw on TV but couldn’t afford them. So maybe subconsciously, I might have drifted towards that,” he reflects. His journey is a testament to the power of inspiration drawn from one’s surroundings and experiences. “Every person I meet inspires me. If you pay attention, you get feedback from your environment. Thus the name No Limit.”

Thoughts on ECBAWARDS 2024

Kennedy views ECBAWARDS as a significant platform for brand exposure and growth. “Exposure is very important. It’s like a yardstick to measure how the experience of the brand is doing. No one can do that except for the people,” he explains. For No Limit, ECBAWARDS is not just an event but a milestone that highlights the brand’s impact and reach.

Advice for Aspiring Fashion Entrepreneurs

Kennedy is generous with his advice for those looking to venture into fashion. “Firstly, it’s going to take time to grow the market and get people to trust you. Consistency is very important. Choose which market you want to service; people need to relate to what you are offering them,” he advises. He emphasizes the importance of adaptability and customer engagement. “Some days will be bad in terms of sales. I suggest one must divert while you research what is currently trending and how you can incorporate that into your brand. Ask your clients to send you pictures of them wearing your brand and tag them. This helps in growing your brand. People buy people.”

The Road Ahead

As No Limit continues to make waves in the fashion industry, Kennedy remains steadfast in his commitment to celebrating African culture and inspiring upcoming fashion entrepreneurs. His journey from a young boy inspired by unattainable brands on TV to a fashion mogul with a brand that resonates with many is truly remarkable.

Shongwe Mfundo Banele, ECBA MARKETING EXECUTIVE, aptly summarizes the sentiment around No Limit: “Amazing journey No Limit. Keep up the great work with your brand. Indeed it’s exclusive. We see your work and appreciate it greatly. Keep it up 🇸🇿.”

Kennedy Kamenga’s No Limit is not just a brand; it’s a testament to the power of dreams, perseverance, and cultural pride. As we look forward to ECBAWARDS 2024, there’s no doubt that No Limit will continue to inspire and lead the way in fashion entrepreneurship, setting a high bar for others to follow.

ecbawards2024 #7yearsanniversary #fashionentrepreneur #CreativeEconomy #awards #Eswatini

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By Kuan Wen Ting
Tech Columnist and Enthusiast and CEO of SA Software Designs